3 Social Media Trends you need to know about in 2021
Updated: Jan 4
Working professionally in social media for the past 10 year's I've seen many changes, but this year has been a tumultuous year for almost everything and anything you can think of both personally and professionally.
From how we interact with each other, to how businesses are set up and run to how we form relationships have gone through a considerable shift as we learn to navigate life with restrictions and changing needs of the world in which we find ourselves.
We've seen a massive shift in the online space and especially in social media. If you use social media to market your business, or you would to, then pull up a seat and let's chat through a few of the trends you can expect to see across the social landscape of 2021.
Trend 1: Paid Social is essential
Without injecting some sort of finance into your social media efforts it will become a pretty hefty slog. We've been talking about the importance of paid social media for at least the last five years if not more, and it's only getting more imperative. 2020 will speed this process up a million times faster than it was before, which was already pretty fast!
As the space on Facebook, Instagram, and online in general becomes more crowded, you'll start to see a bigger decline in views and interactions as the algorithms continue to focus more on showing paid ads over organic posts.
Trend 2: Content is still king
Paid social continues to be important for everyone in the online space, but if you don't have the budget for that yet, then you'll want to work on perfecting your content strategy. Making the best out of the platforms you are on, whether that's Facebook, Instagram, Tik Tok, Linked In, YouTube, Snap, or Pinterest; choosing the right number of platforms that you can be consistent with will save you a lot of time, effort and stress.
It won't be quality over quantity in 2021, it'll be both. What do I mean by that? Do what you can, where you can, with what you have. A phrase I designed on my other business Frame Your World.
If you need help with working on your social media strategy for 2021, then I have a few consultancy spots available. Drop me an email on what you would like help with and I'll get back to you.
Trend 3: Create your tribe
We believe that to drive success through social media in 2021 you willing to carve your path and grow your tribe. There is no hard and fast way to grow via social media and even with a large audience, your business won't necessarily benefit from that. It's about taking the time to learn and grow in a way that is tailored to suit your business.
We can help you with that. Discover our range of cheat sheets to walk you through the same best practice guides that I've designed and recommended to global companies.
What trends do you see taking place in 2021? Let us know your social media challenge right now.