One of the biggest mistakes small business’ make when marketing their business
Stocking your product in a large and well-known retailer is not a guaranteed ticket to success. You still need people to choose to buy your product, and at scale. In fact, the bigger the opportunity, the more pressure we find ourselves under to achieve the numbers.
Too often we undercharge ourselves for the product and services we offer. It’s easy to overlook the blood, sweat, and tears you as entrepreneurs put into your company, and I know because I have lived this experience out.
There is nothing more refreshing when the light bulb switches on and you realise that you don’t have to keep up with the jones on Instagram or be seen to be stocked in certain places for your brand to succeed. People buy from people. What if you stripped it all back, and you stopped putting yourself under so much financial and emotional pressure and reviewed your marketing strategy? Do you even have a plan written out?
I’d love to be able to help you with this so do let me know whether you need help with branding, or social media, or a particular campaign. It’s better to take a moment to stop, reflect, and check your strategy is matching up with where you want to go and who your actual audience are. I’m so excited and ready to help you, and the most amazing part is that you are getting a wealth of experience and knowledge from myself and Matt who have 20 years experience between us in launching products, businesses, creating and implementing marketing strategy, to analysing stock, services, and laying out all the important financials.
Let us know how we can help you. If there are topics or subject that you would like to read about on this blog... whatever your question or business marketing needs is, please reach out to leanne@tailormadesocial.
Thanks for taking the time to read this, and have a great rest of your day!